"You need to understand your customers and give them what they want"

Optimising your website

In many respects, online marketing is just like normal marketing. Understanding your customers and their needs. But there are some differences.

  • Your online offering needs to be compelling in its own right
  • New marketing channels are now open to you
  • You can track, measure and refine your marketing campaigns almost instantly

Online marketing is about having great content on your site, letting people know about it analysing the information to ensure you are getting the best possible return.

We will help develop the content of your website, so that it's interesting to potential customers, relevant to your business and unique to you - and by content, we don't just mean words, but picutures, videos, tools and even games. Anything to keep your site both live and relevant.

Although we have experience in all forms of marketing, our speciality is distributing your message through online channels. This includes search engine marketing such as SEO and pay-per-click advertising, as well as positioning your site effectively on Google Local Business Listings and more. In addition, there are Social Media sites such as Facebook, Twitter, You Tube and Flickr, plus blogs and forums, all of which, if used properly, can drive relevant traffic to your business. And finally, there is the wider internet with affiliate partners, shopping channels, media websites and potential partner sites.

If you would like White Box Marketing to write a detailed and effective marketing plan for your buiness, please get in touch for a quote.